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by Don Tapscott : Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business

ISBN : #0071353194 | Date : 1998-05-31

Description :

PDF-baf67 | Building on the message of Don Tapscott’s highly successful The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights — plus the strategies necessary to thrive and compete in the emerging digital business environment. The book presents provocative examples by executives from 30 world-class corporations who reveal how to turn digital promise into reality. They discuss thei… Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business


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[Pub.58rQn] Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business PDF | by Don Tapscott


Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business by by Don Tapscott

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Third Generation R & D: Managing the Link to Corporate Strategy PDF




by Philip A. Roussel : Third Generation R & D: Managing the Link to Corporate Strategy

ISBN : #0875842526 | Date : 1991-04-01

Description :

PDF-ed41f | Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive “strategy of hope” approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two dec… Third Generation R & D: Managing the Link to Corporate Strategy


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[Pub.92sNQ] Third Generation R & D: Managing the Link to Corporate Strategy PDF | by Philip A. Roussel


Third Generation R & D: Managing the Link to Corporate Strategy by by Philip A. Roussel

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by Bill H. Gates : Business @ the Speed of Thought: Succeeding in the Digital Economy

ISBN : #0446675962 | Date : 2000-05-01

Description :

PDF-32fbc | In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site…. Business @ the Speed of Thought: Succeeding in the Digital Economy


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Business @ the Speed of Thought: Succeeding in the Digital Economy by by Bill H. Gates

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City Branding: Theory and Cases PDF




by K. Dinnie : City Branding: Theory and Cases

ISBN : #9780230241855 | Date : 2010-12-03

Description :

PDF-21fb0 | The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases…. City Branding: Theory and Cases


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[Pub.58YMn] City Branding: Theory and Cases PDF | by K. Dinnie


City Branding: Theory and Cases by by K. Dinnie

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Humanistic Marketing (Humanism in Business Series) PDF




: Humanistic Marketing (Humanism in Business Series)

ISBN : #1137353287 | Date : 2013-11-19

Description :

PDF-a62e1 | Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation…. Humanistic Marketing (Humanism in Business Series)


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Web Commerce: Building a Digital Business (Upside) PDF




by Kate Maddox : Web Commerce: Building a Digital Business (Upside)

ISBN : #0471292826 | Date : 1998-09-14

Description :

PDF-9048a | In Web Commerce, Kate Maddox clearly identifies the many different Web commerce solutions available today and helps those of you in management positions decide which system best fits the needs of your company. This indispensable guide also helps you develop surefire strategies for making your site a success-whether your company is a Fortune 500 or a start-up travel agency. Comprehensive discussio… Web Commerce: Building a Digital Business (Upside)


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[Pub.21kWa] Web Commerce: Building a Digital Business (Upside) PDF | by Kate Maddox


Web Commerce: Building a Digital Business (Upside) by by Kate Maddox

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Sport Business in the Global Marketplace (Finance and Capital Markets) PDF




by H. Westerbeek : Sport Business in the Global Marketplace (Finance and Capital Markets)

ISBN : #1349508454 | Date : 2002-10-04

Description :

PDF-667a5 | Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios…. Sport Business in the Global Marketplace (Finance and Capital Markets)


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[Pub.96loD] Sport Business in the Global Marketplace (Finance and Capital Markets) PDF | by H. Westerbeek


Sport Business in the Global Marketplace (Finance and Capital Markets) by by H. Westerbeek

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Segmentation in Social Marketing: Process, Methods and Application PDF




: Segmentation in Social Marketing: Process, Methods and Application

ISBN : #9811018332 | Date : 2016-10-21

Description :

PDF-747e4 | This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately l… Segmentation in Social Marketing: Process, Methods and Application


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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won’t PDF




by David Feinleib : Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won’t

ISBN : #1484228049 | Date : 2017-05-22

Description :

PDF-a9090 | Learn how to sell online. Real-world case studies and market insights from the world’s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.Leveraging his first-hand knowledge as founder and CEO of Content Analytics, ser… Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won’t


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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior PDF




by S. Finlay : Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

ISBN : #0230347762 | Date : 2012-06-26

Description :

PDF-f81f0 | A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance…. Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior


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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior by by S. Finlay

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Persuasive Advertising Evidence Based Scott Armstrong PDF 11aee6f52

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by J. Scott Armstrong : Persuasive Advertising: Evidence-based Principles

ISBN : #1403913439 | Date : 2010-05-26

Description :

PDF-14ecf | Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this…. Persuasive Advertising: Evidence-based Principles


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Persuasive Advertising: Evidence-based Principles by by J. Scott Armstrong

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by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

Description :

PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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Scaling the Tail: Managing Profitable Growth in Emerging Markets by by Seung Ho Park

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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business PDF




by Jamie Turner : How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

ISBN : #0132100568 | Date : 2010-09-30

Description :

PDF-a487e | This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world’s largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how … How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business


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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business by by Jamie Turner

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Win! the Hispanic Market: Strategies for Business Growth PDF




by M. Isabel Valdes : Win! the Hispanic Market: Strategies for Business Growth

ISBN : #098304368X | Date : 2012-01-27

Description :

PDF-52b5e | Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that right-size the g… Win! the Hispanic Market: Strategies for Business Growth


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Win! the Hispanic Market: Strategies for Business Growth by by M. Isabel Valdes

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Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia PDF




: Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

ISBN : #3319422456 | Date : 2016-11-25

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PDF-ba873 | This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary… Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia


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